theblack&whiteagency

Client: The Ann Lee Centre

Sector: Mental Health

Services Used: Brand & Identity, Design for Print, Photography, E-marketing and Website.

Website: www.theannleecentre.co.uk

Brief: An existing charity but with a tired and dated logo and identity, Segaris Creative were tasked with developing the existing butterfly brand into something more modern and delicate.

Marketing and promoting a service for adults with severe mental health problems, developing a web presence and increasing referrals was just some of our objectives.

Solution: After developing the identity, we commissioned a photographer with a vibrant and vivid style to capture the location, service users and staff.

We creatively directed and story boarded the shots required. The service users and staff were keen to get involved and the resulting shots were then used across all marketing literature.

“Tackling the subject of ‘Hearing Voices’ and ‘Schizophrenia’, Segaris Creative worked sensitively and passionately to deliver our marketing materials, of which we are very pleased. It has turned heads within the industry and we cannot recommend them highly enough.”
Saleena Rahmen, Social Worker